INTEGRASI MEDIA KONVENSIONAL DAN INTERNET PADA LEMBAGA PENYIARAN RADIO SWASTA (Studi Kasus Aspek Hukum, Sosial, Ekonomi, dan Teknologi Integrasi Media Konvensional Dan Internet Di PRFM dan K-LITE FM Bandung)

Tim Penguji

Ketua:
Prof. H. Deddy Mulyana, MA., Ph.D

Wakil Ketua:
Dr. Siti Karlinah, M.Si

Tim Promotor:
Prof. H. Deddy Mulyana, MA., Ph.D
Prof. Dr. H. Soleh Soemirat, Drs., MS.
Dr. Agung Harsoyo, DEA

Tim Openen Ahli
Dr. Atwar Bajari, M.Si
Dr. H. Dede Mulkan, M.Si
Dr. Eni Mulyani, M.Si

Representasi Guru Besar
Prof. Dr. Ir. Mahmud Arifin, MS.


JUDUL DISERTASI
INTEGRASI MEDIA KONVENSIONAL DAN INTERNET PADA LEMBAGA PENYIARAN RADIO SWASTA
(Studi Kasus Aspek Hukum, Sosial, Ekonomi, dan Teknologi Integrasi Media Konvensional Dan Internet Di PRFM dan K-LITE FM Bandung)

Abstract

The presence of phenomenon internet medium has bring change a significant change the world of radio broadcasting of Indonesia in general and specially in Bandung city. This demands the board of radio broadcasting institution to enter professional way of working, including the technology, antenna system, transmission, and the audio to change significantly. This change happen very quick that create new demand in management of radio broadcasting institution and need to be anticipated appropriately for keeping and maintaining the public faith.
Literature revealed in early 2000, many people access the internet to listen radio broadcast via computer and smartphone.

Radio broadcasting website can be accessed directly by people, beside increasing the relation between the radio broadcasting institution and the people, it can be use to promote the radio broadcast program itself. Literature suggest broadcasting radio to innovate in order to exist in this convergence era, also apply the creative performance of radio broadcasting.

This research commands meaning of managerial aspects and integration communication process in media conventional radio and internet as convergence media.

This research used qualitative approach that still unpopular to assess conventional radio media integration and internet to private radio broadcasting with data collection method by direct observation, interview and documentation research. In this research, researcher chooses sources who understand about the situation of radio broadcasting. Sources selection was purposive, and chosen by particular purpose. Analysis data technique using the qualitative approach, data obtained from many sources with many method (triangulation) and continuously conducted until the data was saturated. Researcher also analyzed data with sorting the data size, organizing with interpretation, giving interpretation meaning about analyzed data with 3 systematic analysis aspects namely data reduction, data display and conclusion.

This research asserted that legal aspects, social aspects, economic aspects and technology aspects of media integration management on conventional radio and internet become crucial to increase the radio broadcasting performance at this time and future. Besides this research finding shown role of radio broadcasting at this time besides the broadcasting transmission from the air by voice and sound also live streaming or podcasts streamed through the internet by sound, text, picture and video.

Keywords: Conventional Radio, Internet, Media Integration.

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