Through the Digital Public Relations S1 Study Program, Telkom University again held a PR Practitioners’ Talk event. Series #4 was held online via Zoom Meeting on Tuesday (31/05). This event provides a form of learning method that combines theory with practical examples and presents directly by PR practitioners. Carrying the theme ‘FOMO vs JOMO in Brand Storytelling on Social Media,’ this event raised Vanjou Hannes as Public Relations of Taruna Bakti Foundation.
Vanjou explained that FOMO, or Fear of Missing Out, was the first term proposed by Dr. Andrew K. Przybylski in 2013, but the term FOMO began to be known by the broader community in 2021.
“FOMO is a feeling of worry that someone else might have a valuable experience, and he or she is not present in the situation,” he explained.
Vanjou added, JOMO or Joy of Missing Out is a feeling of being sufficient for what we have and living to the fullest in this day.
“JOMO has a lot to do with stopping comparing yourself to others and saying ‘no’ to things you don’t want to do.”
Both FOMO and JOMO are widely used in brand storytelling, especially social media. Its uses include telling a simple or easy-to-digest brand, creating good relationships with consumers, creating a brand with a unique or memorable narrative, and being seen as an individual telling a story.
Vanjou said brand storytelling should create a picture of what can be offered to potential customers and how the story goes and touches customers’ hearts to create a ‘Word of Mouth’ or what we know as ‘viral.’
“The position of FOMO or JOMO in this brand of storytelling is a consideration to make it stay viral, go viral, or bring us back to being viral.”