Thursday (23/6) became the day of the Community Service Collaboration 3 Telkom University Faculties with SMK Telkom 2 Medan. These three faculties are School of Communication and Business (FKB), the School of Economics and Business (FEB), and the School of Creative Industries (FIK). This community service activity was chaired by Amalia Djuwita and lasted for approximately 2 hours.
The activity was opened by an MC named Caseey Adela Tasliman which was followed by remarks by Amalia as the chairman of the event and Adrianto as the principal of SMK Telkom 2 Medan. ‘Digital Literacy’ is the theme of community service which is carried out online via Zoom Meeting. Two Digital Public Relations lecturers who were the speakers at this event were Martha Tri Lestari and Amalia Djuwita.
The first material was started by Martha Tri Lestari who brought a material entitled ‘Ngonten?! Siapa Takut?’ According to him, effective content at this time is Instagram live content, Tiktok live and so on that can give the impression of being alive and active. The content that is shared can be specific, for example by thoroughly peeling one of the majors at SMK Telkom 2 Medan.
“Social media captions (photos/videos) are also content. But for a better life, we can use content with live features,” explained Martha.
Furthermore, the material entitled ‘Creating Creative Content’ became the material presented by Amalia. In creating content, it does not only rely on the level of creativity, but it requires logical intelligence that must be understood to be able to attract the audience. According to him, the content is created from the content creator.
“The content creator must have creative abilities in packaging information into content that is of interest and visited by the wider public,” said Amalia.
Content creators must understand the what, why, and how of forming personal branding. Then the personal branding of a content creator must be strong because it is seen by the targets expected by the agency.
Activities that were enlivened with question and answer sessions to games added fun and an active impression to the implementation of this activity.