Digital content is one of the keys to a digital program’s success. In order to support the New Student Admission (PPDB) for the Telkom Bandung Tourism Vocational School in creating continuous and consistent content, Telkom University lecturers provided online assistance to Telkom Tourism Vocational School teachers on Thursday (24/02).
In its eighth week, the main theme is ‘Continuous and Consistent Content Creation’ by presenting two speakers who are experts in their fields. The two speakers were lecturers of Digital Public Relations at Telkom University, namely Anisa Diniati, S.I.Kom., M.I.Kom., and Dr. Sri Dewi Setiawati.
In her first presentation of continuous and consistent content management strategies, Anisa said that a good content creation process starts with careful planning and proper execution.
“Before creating content, the agency’s social media management team should make an editorial plan first. It, of course, aims to simplify the content creation process so that it remains consistent. However, not only that, by doing editorial planning, it can undoubtedly clarify when the content will be distributed, “said Anisa.
He also explained that Telkom Bandung Tourism Vocational School could apply four educational institution strategies to create consistent digital content. They are making editorial plans, identifying data types, producing content, and determining the time and frequency of content distribution.
“Determining the time and frequency of uploading content has a role in increasing the effectiveness of distributing our content on social media. It is important for us to know and determine the time of this frequency because each social media has a different level of effectiveness. Long before we do this, of course, back to the first point, do the editorial planning first,” said Anisa.
Although the mentoring activities were held online, this did not reduce the participants’ enthusiasm about attending. During the presentation of the material, the discussion was very interactive. Even the topic of discussion became very interesting because it was relevant to the obstacles faced by the participants in the field.
Regarding digital content, building branding through content requires consistency in describing the character of the product and the purpose of the product. Hypowriting strategies can provide consumers with an understanding of the brand.
The second material related to Hypnowriting Strategy as an effort to build branding through content was delivered by Sri Dewi. According to him, consistency and hypnowriting can be an effort to build a positive consumer perception as the goal of a branding strategy.
“Building branding through content is through consistency in describing the character of the product and the purpose of the product, to create a good understanding and perception as an image,” said Dewi.
The three-hour mentoring ended with a question and answer session and the distribution of door prizes for the most active participants and the best questioners.