Bandung, Telkom University – On Thursday (27/8) the School of Economics and Business (FEB) organized an Online Seminar Series # 3 Session 2 through the Zoom Meeting application. The online seminar was attended by four speakers, namely Heppy M., S.Sos. M.M., Ph.D. as Lecturer and Researcher from the School of Economics and Business Telkom University, DR. H. Sapta, SE., DESS., DESS., As Chairman of the Indonesian Tourism Forum, Masrura Ram Idjal, Ph. D as the Association of Indonesia Tour and Travel Agencies (ASITA Indonesia) and Edwin Baharta, S.Sos., MM.Par., a lecturer and researcher from the School of Applied Sciences Telkom University.
The Covid-19 pandemic has become a global concern, which has paralyzed many tourism activities that have the potential to reduce global economic growth. The tourism bureau during the Covid-19 recovery period had no improvement because tourism carried out by the community was short-distance tourism.
“Reservations that originally used a travel agency are now made online and using family transportation and tourism normalization is scheduled to be carried out in January 2021 with terms and conditions applied,” said Heppy.
According to Masrura, “Every tourism business must re-open and re-build destinations or make preventive preparations to reopen tourism services. There are changes in the tourism sector, namely natural destination, rural tourism, and community-based tourism ”.
The development of tourism in this period requires a new business model, virtual tours, cooperation with tourist objects, especially the formation of tourist villages. Tourism as a lifestyle before the pandemic, now there is a change in consumer behavior, “said Sapta.
Edwin added that, local, domestic and foreign tourists have not carried out excessive tourism activities to prevent the spread of Covid-19, tourism must be more active in social media marketing and positive education on Covid-19 prevention, there is a new trend called VFR tourism to make local contributions.