10 Jun 2015

Telecommunications Business Needs Fresh Ideas to Achieve Market Opportunity

BANDUNG, TEL-U – No doubt, the telecommunications sector in Indonesia, faced with business competition. This requires the growth of new ideas reach the market for opportunities. “Most businesses are now leading to the current resource base and Telkom is oriented to the market by creating new ideas and innovation,” said SGM Corpu Telkom Ir. Dwi Haryanto on the sharing session about scientific dissemination in the Faculty of Business Economics Tel-U, Friday (29/5).

According to Dwi, there is an increasingly fierce competition among providers. The price war phenomenon among providers has ever coloring telecommunications business in Indonesia. Even the price of credit pulses Indonesia be the lowest in the world. Therefore the company cannot cover operating costs.

“Faced with competitors should not have to fight competitors. But preferably, improve quality of service. Create new value to the market opportunity. As Telkom did when another did operator tariff war, Telkom still choose to maintain quality, “said Dwi.

However Dwi admitted, the telecommunications business in the future is difficult to reach a ratio. Therefore, companies must continue to innovate to provide benefits in the future. Innovations made must also be precise analysis. “Define the segment and make sure what makes that segment interested. Afterwards execute the strategy roadmap, “he said. (Purel / risca)

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