The Introduction of Online SME Program by the Cooperative Board of West Java Province
Bandung, Telkom University – SME has a significant role and contribution in mobilizing the economy in Indonesia. For that reason, support for the perpetrators of SMEs should continue to be done. As conducted by School of Communication Business (FKB) Telkom University which organized a sharing session that exposed the constraints and challenges of SMEs from representatives of the Department of SME, Perindag and coach of SME “on Wednesday, (26/4) in the Meeting Room of School of Communication and Business, Telkom University.
As expressed by the SME Widyaiswara Assistant , Achmad Rosyad Mansoer Sp., MM, the problem of SME generally exist in funding, infrastructure, low quality of product and productivity. “Whereas SME has a big role and contribution. Let us work together and synergize in helping the development of SMEs, “he said.
In response, Head of Cooperative and Small Business Board of West Java Province, Dr. Dudi Sudrajat Abdurachim, MT., – “To overcome some of these problems, in March we have been online up to 100,000 SMEs in West Java and will continue to grow. Utilization of online media can be a marketing opportunity by SME. Keep in mind that the entrepreneurs to improve product quality to be competitive “he said.
Online media is currently able to give a big enough impact, especially to market a product. But need to be accompanied by sufficient knowledge in managing and maintaining the online platform used. So the knowledge related to Internet Marketing needs to be socialized to the perpetrators of SMEs.
This was revealed by the Dean of FKB, Dr. Jafar Sembiring “Most of the actors of SME after making online media then abandoned, we are here to help them understand internet marketing. So online media can be utilized well “.